{"id":8225,"date":"2026-09-23T13:21:20","date_gmt":"2026-09-23T10:21:20","guid":{"rendered":"https:\/\/ceriza.com\/esti-eco-friendly-sau-conform-cu-empco\/"},"modified":"2026-09-30T12:11:10","modified_gmt":"2026-09-30T09:11:10","slug":"esti-eco-friendly-sau-conform-cu-empco","status":"publish","type":"post","link":"https:\/\/ceriza.com\/ro\/esti-eco-friendly-sau-conform-cu-empco\/","title":{"rendered":"E\u0219ti \u201cECO FRIENDLY\u201d sau conform cu EmpCo?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ai ad\u0103ugat pe site cuvinte precum \u201cPRIETENOS CU MEDIUL\u201d sau \u201cEFICIENT ENERGETIC\u201d \u0219i ai considerat c\u0103 e suficient pentru a ar\u0103ta c\u0103 \u00ee\u021bi aduci contribu\u021bia la protejarea mediului? \u00cencep\u00e2nd cu 27 septembrie, o astfel de formulare te poate expune unor riscuri juridice majore \u00een UE \u0219i, implicit, \u00een Rom\u00e2nia. <\/p>\n\n<p class=\"wp-block-paragraph\">Regulile vin din <a href=\"https:\/\/eur-lex.europa.eu\/eli\/dir\/2024\/825\" target=\"_blank\" rel=\"noreferrer noopener\">Directiva (UE) 2024\/825<\/a>, cunoscut\u0103 drept Directiva privind consolidarea rolului consumatorilor \u00een vederea tranzi\u021biei verzi sau, pe scurt, EmpCo. <strong>Aceasta vizeaz\u0103 formul\u0103rile vagi legate de mediu, etichetele de sustenabilitate nefiabile \u0219i men\u021biunile climatice, introduc\u00e2nd totodat\u0103 norme stricte pentru promisiunile referitoare la durabilitate \u0219i reparabilitate.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Statele membre au avut termen p\u00e2n\u0103 la 27 martie 2026 s\u0103 o transpun\u0103 \u00een legisla\u021bia na\u021bional\u0103, iar Rom\u00e2nia a f\u0103cut-o prin Ordonan\u021ba de urgen\u021b\u0103 a Guvernului nr. 18\/2026. Noile reguli se aplic\u0103 de la 27 septembrie 2026 \u00eentregii comunic\u0103ri adresate consumatorilor, inclusiv site-urilor, post\u0103rilor de pe re\u021belele sociale \u0219i etichet\u0103rii produselor. <\/p>\n\n<p class=\"wp-block-paragraph\">Pentru c\u0103 fac \u0219i \u00eentre\u021bin site-uri pentru multe tipuri de afaceri, am analizat aceast\u0103 directiv\u0103 dintr-o perspectiv\u0103 practic\u0103: dac\u0103 clien\u021bii mei folosesc afirma\u021bii ecologice pe site-urile lor, cum se pot alinia \u0219i conforma noilor legi \u0219i reglement\u0103ri?<\/p>\n\n<p class=\"wp-block-paragraph\">A\u0219a c\u0103 am preg\u0103tit un ghid care acoper\u0103 ce prevede EmpCo, ce sec\u021biuni ale site-ului t\u0103u vizeaz\u0103 \u0219i cum \u00ee\u021bi po\u021bi rescrie \u0219i documenta afirma\u021biile, ca s\u0103 po\u021bi comunica \u00een continuare \u00eembun\u0103t\u0103\u021birile reale pe care le face afacerea ta.<\/p>\n\n<div class=\"wp-block-group location-blog is-nowrap is-layout-flex wp-container-core-group-is-layout-f221bfd0 wp-block-group-is-layout-flex\"><div class=\"wp-block-icon\"><svg aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n\t<path fill-rule=\"evenodd\" d=\"M5.5 12a6.5 6.5 0 1 0 13 0 6.5 6.5 0 0 0-13 0ZM12 4a8 8 0 1 0 0 16 8 8 0 0 0 0-16Zm-.75 12v-1.5h1.5V16h-1.5Zm0-8v5h1.5V8h-1.5Z\" \/>\n<\/svg>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><em>Am \u00eencercat s\u0103 explic regulile \u00eentr-un limbaj simplu, dar, ca \u00eentotdeauna, pentru decizii legate de afirma\u021bii \u0219i prevederi legale concrete, <strong>recomand consultarea unui avocat sau a unui consilier juridic.<\/strong><\/em><\/p>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Ce este Directiva EmpCo?<\/h2>\n\n<p class=\"wp-block-paragraph\">Directiva EmpCo, denumit\u0103 oficial Directiva (UE) 2024\/825 privind capacitarea consumatorilor pentru tranzi\u021bia verde, este o m\u0103sur\u0103 legislativ\u0103 a UE menit\u0103 s\u0103 protejeze consumatorii de afirma\u021biile \u0219i etichetele ecologice \u00een\u0219el\u0103toare. Ca parte a Pactului verde european, directiva modific\u0103: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Directiva privind practicile comerciale neloiale (UCPD, Directiva 2005\/29\/CE), care reglementeaz\u0103 practicile \u00een\u0219el\u0103toare \u0219i agresive fa\u021b\u0103 de consumatori;<\/li>\n\n\n\n<li>\u0219i Directiva privind drepturile consumatorilor (CRD), care stabile\u0219te informa\u021biile pe care trebuie s\u0103 le oferi consumatorilor \u00eenainte s\u0103 cumpere.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Pentru c\u0103 ambele sunt legi de protec\u021bie a consumatorului, EmpCo se aplic\u0103 practicilor comerciale legate de promovarea, v\u00e2nzarea \u0219i furnizarea de produse c\u0103tre consumatori. Un site care vinde exclusiv altor companii se afl\u0103 \u00eentr-o pozi\u021bie diferit\u0103 fa\u021b\u0103 de un magazin adresat consumatorilor. Dac\u0103 site-ul t\u0103u se adreseaz\u0103 ambelor categorii, trateaz\u0103 orice afirma\u021bie ecologic\u0103 pe care o poate vedea un consumator ca fiind acoperit\u0103 de directiv\u0103.  <\/p>\n\n<p class=\"wp-block-paragraph\">Problema la care r\u0103spunde EmpCo este bine documentat\u0103. \u00centr-o <a href=\"https:\/\/commission.europa.eu\/topics\/consumers\/consumer-rights-and-complaints\/enforcement-consumer-protection\/sweeps_en\">analiz\u0103 a site-urilor realizat\u0103 \u00een 2020<\/a>, cu rezultate publicate \u00een ianuarie 2021, Comisia European\u0103 \u0219i autorit\u0103\u021bile na\u021bionale pentru protec\u021bia consumatorilor au examinat \u00een detaliu 344 de afirma\u021bii ecologice. <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/api\/files\/document\/print\/en\/ip_21_269\/IP_21_269_EN.pdf\">\u00cen 42% dintre cazuri,<\/a> autorit\u0103\u021bile au avut motive s\u0103 cread\u0103 c\u0103 afirma\u021biile erau exagerate, false sau \u00een\u0219el\u0103toare, \u00een 59% din cazuri comerciantul nu pusese la dispozi\u021bie, \u00eentr-un mod u\u0219or accesibil, dovezi care s\u0103 le sus\u021bin\u0103, iar \u00een 37% de cazuri afirma\u021bia se baza pe formul\u0103ri vagi precum \u201cprietenos cu mediul\u201d, \u201csustenabil\u201d sau \u201cconstient de mediu\u201d.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen Rom\u00e2nia, directiva este transpus\u0103 prin <a href=\"https:\/\/legislatie.just.ro\/Public\/DetaliiDocumentAfis\/308474\">Ordonan\u021ba de urgen\u021b\u0103 a Guvernului nr. 18\/2026<\/a>, adoptat\u0103 pe 19 martie 2026 \u0219i publicat\u0103 \u00een Monitorul Oficial nr. 236 din 26 martie 2026. Ordonan\u021ba modific\u0103 Legea nr. 363\/2007 privind combaterea practicilor incorecte ale comercian\u021bilor \u00een rela\u021bia cu consumatorii \u0219i Ordonan\u021ba de urgen\u021b\u0103 a Guvernului nr. 34\/2014 privind drepturile consumatorilor, iar prevederile sale care transpun EmpCo se aplic\u0103 de la 27 septembrie 2026. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/123950-1024x684.webp\" alt=\"\" class=\"wp-image-8210\" srcset=\"https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/123950-1024x684.webp 1024w, https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/123950-300x200.webp 300w, https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/123950-768x513.webp 768w, https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/123950-1536x1025.webp 1536w, https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/123950-900x600.webp 900w, https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/123950.webp 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Ce se consider\u0103 afirma\u021bie ecologic\u0103 pe un site?<\/h2>\n\n<p class=\"wp-block-paragraph\">EmpCo folose\u0219te o defini\u021bie larg\u0103: <strong>o afirma\u021bie ecologic\u0103 este orice mesaj sau reprezentare, sub form\u0103 de text, imagini, elemente grafice sau simboluri, care afirm\u0103 sau sugereaz\u0103 c\u0103 un produs, o categorie de produse, o marc\u0103 sau o companie are un impact pozitiv sau zero asupra mediului, este mai pu\u021bin d\u0103un\u0103toare dec\u00e2t alternativele sau \u0219i-a \u00eembun\u0103t\u0103\u021bit impactul \u00een timp. <\/strong>Etichetele, numele brandului, denumirile companiilor \u0219i numele produselor conteaz\u0103 \u0219i ele atunci c\u00e2nd transmit acest mesaj.<\/p>\n\n<p class=\"wp-block-paragraph\">Pe un site, asta merge mult dincolo de pagina dedicata pentru sustenabilitate. G\u00e2nde\u0219te-te la: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>titlurile de pe pagina principal\u0103, bannerele \u0219i paginile de destina\u021bie ale campaniilor;<\/li>\n\n\n\n<li>descrierile produselor, paginile de categorie \u0219i tabelele comparative;<\/li>\n\n\n\n<li>badge-urile, pictogramele, sigiliile \u0219i ambalajele care apar \u00een fotografiile produselor;<\/li>\n\n\n\n<li>op\u021biunile de livrare \u0219i textele din checkout (pagina de finalizare a comenzii);<\/li>\n\n\n\n<li>denumirile companiei \u0219i ale produselor;<\/li>\n\n\n\n<li>articolele de blog care \u00ee\u021bi promoveaz\u0103 produsele sau serviciile.<\/li>\n<\/ul>\n\n<div class=\"wp-block-group location-blog is-nowrap is-layout-flex wp-container-core-group-is-layout-f221bfd0 wp-block-group-is-layout-flex\"><div class=\"wp-block-icon\"><svg aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n\t<path fill-rule=\"evenodd\" d=\"M5.5 12a6.5 6.5 0 1 0 13 0 6.5 6.5 0 0 0-13 0ZM12 4a8 8 0 1 0 0 16 8 8 0 0 0 0-16Zm-.75 12v-1.5h1.5V16h-1.5Zm0-8v5h1.5V8h-1.5Z\" \/>\n<\/svg>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><em>\u00centrebarea util\u0103 pentru echipa ta este unde anume creeaz\u0103 site-ul o impresie legat\u0103 de mediu care ar putea influen\u021ba decizia unui client. Aceast\u0103 \u00eentrebare \u00ee\u021bi d\u0103 lista paginilor de auditat. <\/em><\/p>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Ce tipuri de comunicare \u201eECO\u201d trateaz\u0103 EmpCo \u00een mod diferit?<\/h2>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 demarezi un audit intern al con\u021binutului de pe site, este recomandat s\u0103 clasifici mesajele de mediu \u00een trei categorii distincte \u00eenainte de a modifica textele curente. Motivul este simplu: certificarea independent\u0103 constituie o cerin\u021b\u0103 obligatorie doar \u00eentr-una dintre aceste trei situa\u021bii:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Afirma\u021biile ecologice specifice<\/strong>. \u201eAmbalajul con\u021bine 85% fibr\u0103 reciclat\u0103, raportat la greutate\u201d este o afirma\u021bie specific\u0103. Trebuie s\u0103 fie adev\u0103rat\u0103, precis\u0103 \u0219i sus\u021binut\u0103 de dovezi pe care le po\u021bi prezenta, dar nu implic\u0103 automat o cerin\u021b\u0103 de certificare.  <\/li>\n\n\n\n<li><strong>Etichetele de sustenabilitate.<\/strong> Un badge precum \u201cPrietenos cu planeta\u201d\/&#8221;Prietenos cu mediul&#8221; este o etichet\u0103 de sustenabilitate. Trebuie s\u0103 provin\u0103 de la o autoritate public\u0103 sau s\u0103 se bazeze pe un sistem de certificare care \u00eendepline\u0219te criteriile directivei. <\/li>\n\n\n\n<li><strong>Afirma\u021biile despre performan\u021ba viitoare<\/strong>. \u201cZero emisii nete p\u00e2n\u0103 \u00een 2030\u201d este o afirma\u021bie despre viitor. Are nevoie de un plan de implementare detaliat \u0219i de verificare periodic\u0103 de c\u0103tre un expert ter\u021b independent.  <\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Exist\u0103 \u00eenc\u0103 dou\u0103 reguli cu aplicabilitate transversal\u0103: restric\u021bionarea afirma\u021biilor generice de mediu (precum \u201cecologic\u201d) \u0219i interdic\u021bia strict\u0103 a men\u021biunilor de neutralitate climatic\u0103 fundamentate pe compensarea emisiilor. Sec\u021biunea urm\u0103toare detaliaz\u0103 ambele cerin\u021be, al\u0103turi de celelalte practici comerciale pe care este recomandat s\u0103 le verifici cu prioritate. <\/p>\n\n<h2 class=\"wp-block-heading\">Ce practici de marketing ar trebui s\u0103 verifici mai \u00eent\u00e2i?<\/h2>\n\n<h3 class=\"wp-block-heading\">De ce au devenit acum un risc cuvinte precum \u201eeco\u201d sau &#8222;sustenabil&#8221;?<\/h3>\n\n<p class=\"wp-block-paragraph\">EmpCo interzice afirma\u021biile ecologice generice atunci c\u00e2nd compania nu poate demonstra ce sus\u021bine. Exemplele <a href=\"https:\/\/commission.europa.eu\/document\/download\/3c257883-bb2a-4dd9-a6dc-501d587bb34f_en?filename=ECGT+Directive+FAQ_update+with+CPC+Common+Understanding.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">date chiar de directiv\u0103<\/a> includ <strong>\u201cprietenos cu mediul\u201d, \u201cecologic\u201d \u201cprietenos cu clima\u201d, \u201ceficient energetic\u201d, \u201cbiodegradabil\u201d \u0219i \u201cde origine biologic\u0103\u201d.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">O afirma\u021bie de mediu este considerat\u0103 generic\u0103 atunci c\u00e2nd nu este \u00eenso\u021bit\u0103, \u00een mod clar \u0219i vizibil, chiar \u00een acela\u0219i spa\u021biu de afi\u0219are, de o precizare exact\u0103 a semnifica\u021biei sale.<\/p>\n\n<p class=\"wp-block-paragraph\">Compara\u021bi formularea \u201cAmbalaj sustenabil\u201d cu \u201cAmbalajul con\u021bine 85% fibre reciclate din greutatea total\u0103\u201d. A doua variant\u0103 \u00eei comunic\u0103 explicit consumatorului parametrul tehnic de mediu, \u00een timp ce prima r\u0103m\u00e2ne o etichet\u0103 vag\u0103, care las\u0103 loc presupunerilor privind un beneficiu general. <\/p>\n\n<div class=\"wp-block-group location-blog is-nowrap is-layout-flex wp-container-core-group-is-layout-f221bfd0 wp-block-group-is-layout-flex\"><div class=\"wp-block-icon\"><svg aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n\t<path fill-rule=\"evenodd\" d=\"M5.5 12a6.5 6.5 0 1 0 13 0 6.5 6.5 0 0 0-13 0ZM12 4a8 8 0 1 0 0 16 8 8 0 0 0 0-16Zm-.75 12v-1.5h1.5V16h-1.5Zm0-8v5h1.5V8h-1.5Z\" \/>\n<\/svg>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><em>A\u0219adar, regula practic\u0103 de conformitate este simpl\u0103: nu extinde niciodat\u0103 mesajul dincolo de ceea ce po\u021bi demonstra, sfera afirma\u021biei trebuie s\u0103 fie perfect aliniat\u0103 cu datele verificabile din spatele ei.<\/em><\/p>\n<\/div>\n\n<h3 class=\"wp-block-heading\">Poate o singur\u0103 caracteristic\u0103 sustenabil\u0103 s\u0103 descrie \u00eentregul produs sau \u00eentreaga companie?<\/h3>\n\n<p class=\"wp-block-paragraph\">Directiva EmpCo interzice expres companiilor s\u0103 formuleze afirma\u021bii de mediu generale despre un produs \u00een ansamblu sau despre \u00eentreaga afacere, atunci c\u00e2nd acestea privesc doar un aspect limitat al produsului ori o activitate specific\u0103 \u0219i nereprezentativ\u0103 pentru activitatea comercial\u0103 global\u0103.<\/p>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 doar ambalajul con\u021bine materiale reciclate, men\u021bioneaz\u0103 explicit acest aspect: \u201cCutia de carton con\u021bine 85% fibre reciclate\u201d. Dac\u0103 energia din surse regenerabile acoper\u0103 un singur punct de lucru, precizeaz\u0103-l punctual: \u201cSediul nostru din Bucure\u0219ti utilizeaz\u0103 energie electric\u0103 din [surs\u0103 sau contract specificat]\u201d. Ambalajul este doar o component\u0103 a produsului, un birou este o simpl\u0103 loca\u021bie a companiei, iar o ini\u021biativ\u0103 izolat\u0103 reprezint\u0103 doar o frac\u021biune din activitate, prin urmare, comunicarea ta trebuie s\u0103 atribuie fiecare afirma\u021bie strict elementului sau perimetrului exact pe care \u00eel descrie factual.  <\/p>\n\n<div class=\"wp-block-group location-blog is-nowrap is-layout-flex wp-container-core-group-is-layout-f221bfd0 wp-block-group-is-layout-flex\"><div class=\"wp-block-icon\"><svg aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n\t<path fill-rule=\"evenodd\" d=\"M5.5 12a6.5 6.5 0 1 0 13 0 6.5 6.5 0 0 0-13 0ZM12 4a8 8 0 1 0 0 16 8 8 0 0 0 0-16Zm-.75 12v-1.5h1.5V16h-1.5Zm0-8v5h1.5V8h-1.5Z\" \/>\n<\/svg>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><em>Extinderea nejustificat\u0103 a unei afirma\u021bii dincolo de ceea ce demonstreaz\u0103 faptele concrete este cea mai sigur\u0103 cale prin care o informa\u021bie corect\u0103 se transform\u0103 \u00eentr-un mesaj \u00een\u0219el\u0103tor.<\/em><\/p>\n<\/div>\n\n<h3 class=\"wp-block-heading\">Mai pot compens\u0103rile de carbon s\u0103 sus\u021bin\u0103 o afirma\u021bie de tip \u201cneutru din punct de vedere al emisiilor de carbon\u201d?<\/h3>\n\n<p class=\"wp-block-paragraph\">Directiva EmpCo interzice explicit afirma\u021biile conform c\u0103rora un produs are un impact neutru, redus sau pozitiv asupra climei, dac\u0103 acestea se bazeaz\u0103 pe compensarea emisiilor de gaze cu efect de ser\u0103. Exemplele men\u021bionate \u00een directiv\u0103 includ sintagme precum: \u201cneutru din punct de vedere climatic\u201d, \u201eamprent\u0103 limitat\u0103 de CO\u2082\u201d, \u201epozitiv din punctul de vedere al emisiilor de carbon\u201d, \u201eemisii nete zero pentru climat\u201d, \u201ecompensat din punct de vedere climatic\u201d si \u201eimpact redus asupra climei\u201d. \u00cen legisla\u021bia UE privind protec\u021bia consumatorilor, no\u021biunea de produs include \u0219i serviciile; prin urmare, o promisiune de tip \u201dlivrare neutr\u0103 din punct de vedere al emisiilor de carbon\u201d sus\u021binut\u0103 prin credite de compensare cade sub inciden\u021ba aceleia\u0219i interdic\u021bii.  <\/p>\n\n<p class=\"wp-block-paragraph\">Compania ta poate continua s\u0103 finan\u021beze proiecte de mediu \u0219i s\u0103 achizi\u021bioneze credite de carbon, av\u00e2nd deplin\u0103 libertate de a comunica transparent consumatorilor despre aceste investi\u021bii. Ceea ce se schimb\u0103 fundamental este \u00eens\u0103 concluzia comercial\u0103 pe care o formulezi pe baza lor. <\/p>\n\n<div class=\"wp-block-group location-blog is-nowrap is-layout-flex wp-container-core-group-is-layout-f221bfd0 wp-block-group-is-layout-flex\"><div class=\"wp-block-icon\"><svg aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n\t<path fill-rule=\"evenodd\" d=\"M5.5 12a6.5 6.5 0 1 0 13 0 6.5 6.5 0 0 0-13 0ZM12 4a8 8 0 1 0 0 16 8 8 0 0 0 0-16Zm-.75 12v-1.5h1.5V16h-1.5Zm0-8v5h1.5V8h-1.5Z\" \/>\n<\/svg>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><em>Prezint\u0103 reducerile efective de emisii din propriile opera\u021biuni distinct de ini\u021biativele de compensare a carbonului, astfel \u00eenc\u00e2t consumatorul s\u0103 poat\u0103 distinge clar natura \u0219i impactul fiec\u0103rui demers \u00een parte.<\/em><\/p>\n<\/div>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/29823-1024x684.webp\" alt=\"\" class=\"wp-image-8209\" srcset=\"https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/29823-1024x684.webp 1024w, https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/29823-300x200.webp 300w, https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/29823-768x513.webp 768w, https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/29823-1536x1025.webp 1536w, https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/29823-900x600.webp 900w, https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/29823.webp 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">Ce se \u00eent\u00e2mpl\u0103 cu badge-urile create intern de echipa ta?<\/h3>\n\n<p class=\"wp-block-paragraph\">Numeroase site-uri afi\u0219eaz\u0103 marcaje vizuale precum <strong>\u201cAlegere eco\u201d, \u201cStandard ecologic\u201d sau \u201cProdus responsabil\u201d<\/strong>, create adesea intern, de echipele de marketing. \u00cencep\u00e2nd cu 27 septembrie 2026, afi\u0219area unei etichete de sustenabilitate care nu este instituit\u0103 de o autoritate public\u0103 \u0219i nici nu se bazeaz\u0103 pe un sistem de certificare devine o practic\u0103 comercial\u0103 interzis\u0103 \u00een toate circumstan\u021bele <\/p>\n\n<p class=\"wp-block-paragraph\">Pentru a fi conform, un sistem de certificare trebuie s\u0103 se bazeze pe o verificare efectuat\u0103 de un ter\u021b independent, s\u0103 aib\u0103 criterii publice \u0219i s\u0103 fie accesibil tuturor operatorilor economici \u00een condi\u021bii transparente, echitabile \u0219i nediscriminatorii. Totodat\u0103, monitorizarea respect\u0103rii acestor criterii revine unui organism ter\u021b a c\u0103rui competen\u021b\u0103 \u0219i independen\u021b\u0103 sunt atestate prin standarde interna\u021bionale, europene sau na\u021bionale. Clarific\u0103rile recente (FAQ) ale Comisiei Europene aduc dou\u0103 preciz\u0103ri esen\u021biale: titularul sistemului \u0219i entitatea de verificare trebuie s\u0103 fie persoane juridice distincte, iar calitatea de autoritate public\u0103 este recunoscut\u0103 exclusiv institu\u021biilor din statele membre ale UE. <\/p>\n\n<p class=\"wp-block-paragraph\">C\u00e2nd faci auditul intern al site-ului, \u00eencepe cu un inventar al tuturor logo-urilor, pictogramelor, sigiliilor \u0219i badge-urilor legate de mediu de pe site \u0219i r\u0103spunde la \u0219ase \u00eentreb\u0103ri pentru fiecare:<\/p>\n\n<ol class=\"wp-block-list dark-highlighted-list-item\">\n<li>Cine l-a creat?<\/li>\n\n\n\n<li>Ce certific\u0103, mai exact?<\/li>\n\n\n\n<li>Este un element grafic de marketing sau o etichet\u0103 de sustenabilitate?<\/li>\n\n\n\n<li>Cine verific\u0103 respectarea cerin\u021belor \u0219i este independent fa\u021b\u0103 de proprietarul sistemului?<\/li>\n\n\n\n<li>Cerin\u021bele sistemului sunt publice?<\/li>\n\n\n\n<li>Sistemul \u00eendepline\u0219te criteriile EmpCo?<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Simpla redenumire a unui badge ca \u201cverificat\u201d sau schimbarea culorii acestuia nu \u00eei modific\u0103 statutul juridic; doar r\u0103spunsurile la cele \u0219ase \u00eentreb\u0103ri stabilesc dac\u0103 elementul poate fi men\u021binut pe site. \u00cen cele mai multe audituri pe care le realizez, aceast\u0103 inventariere dureaz\u0103 doar c\u00e2teva ore \u0219i se soldeaz\u0103 cu retragerea a dou\u0103 sau trei elemente grafice, un efort minim odat\u0103 ce au fost identificate clar. <\/p>\n\n<h3 class=\"wp-block-heading\">Ce trebuie s\u0103 stea \u00een spatele unei afirma\u021bii de tip \u201czero emisii nete p\u00e2n\u0103 \u00een 2030\u201d?<\/h3>\n\n<p class=\"wp-block-paragraph\">Angajamentele de tipul \u201cZero emisii nete p\u00e2n\u0103 \u00een 2030\u201d, \u201cImpact pozitiv asupra climei p\u00e2n\u0103 \u00een 2040\u201d sau \u201c100% sustenabil p\u00e2n\u0103 \u00een 2035\u201d pot fi considerate \u00een\u0219el\u0103toare dac\u0103 nu sunt sus\u021binute de obiective clare, angajamente publice verificabile \u0219i un plan realist de implementare. Acest plan trebuie s\u0103 includ\u0103 \u021binte m\u0103surabile, iar progresele trebuie evaluate periodic de un expert independent, concluziile fiind puse la dispozi\u021bia consumatorilor. <\/p>\n\n<p class=\"wp-block-paragraph\">De obicei, astfel de promisiuni \u021bin de companiile mari, dar dac\u0103 ai ceva asem\u0103n\u0103tor pe site, regula de lucru pentru echipa ta este ca o afirma\u021bie ecologic\u0103 despre viitor s\u0103 plece din departamentul de marketing doar dup\u0103 ce exist\u0103 planul opera\u021bional din spatele ei, astfel \u00eenc\u00e2t textul s\u0103 r\u0103m\u00e2n\u0103 la nivelul planului de afaceri pe care \u00eel descrie.<\/p>\n\n<h3 class=\"wp-block-heading\">Conteaz\u0103 \u0219i promisiunile legate de durabilitate \u0219i reparare?<\/h3>\n\n<p class=\"wp-block-paragraph\">Da. EmpCo acoper\u0103 \u0219i afirma\u021biile despre c\u00e2t rezist\u0103 un produs, dac\u0103 poate fi reparat, cum \u00eel afecteaz\u0103 actualiz\u0103rile de software \u0219i c\u00e2nd trebuie \u00eenlocuite consumabilele. A sus\u021bine \u00een mod fals c\u0103 un bun rezist\u0103 o anumit\u0103 perioad\u0103 sau o anumit\u0103 intensitate de utilizare \u00een condi\u021bii normale devine o practic\u0103 interzis\u0103, la fel ca prezentarea unui bun drept reparabil atunci c\u00e2nd nu este.  <\/p>\n\n<p class=\"wp-block-paragraph\">Sintagme precum \u201c<strong>Construit s\u0103 reziste\u201d, \u201cProiectat pentru utilizare \u00eendelungat\u0103\u201d sau \u201cU\u0219or de reparat\u201d <\/strong>pot p\u0103rea simple mesaje promo\u021bionale de brand. Totu\u0219i, \u00een m\u0103sura \u00een care descriu caracteristici obiective ale produsului, ele trebuie sus\u021binute prin dovezi verificabile sau reformulate astfel \u00eenc\u00e2t s\u0103 reflecte cu exactitate condi\u021biile reale de exploatare. <\/p>\n\n<h2 class=\"wp-block-heading\">Ce informa\u021bii noi trebuie s\u0103 afi\u0219eze un magazin online \u00eencep\u00e2nd cu 27 septembrie 2026?<\/h2>\n\n<p class=\"wp-block-paragraph\">Pentru site-urile de servicii, sec\u021biunile anterioare ofer\u0103 deja toate detaliile necesare. Dac\u0103 administrezi \u00eens\u0103 un magazin online de produse, directiva EmpCo impune afi\u0219area unor informa\u021bii suplimentare \u00een paginile de produs \u0219i \u00een etapa de finalizare a comenzii (checkout), demers ce implic\u0103 o colaborare str\u00e2ns\u0103 \u00eentre echipele de design, dezvoltare web \u0219i copywriting. Din fericire, modific\u0103rile vizeaz\u0103 \u00een principal \u0219abloanele de pagin\u0103 (template-uri): odat\u0103 configurate, acestea se aplic\u0103 uniform \u00eentregului catalog, put\u00e2nd fi integrate facil \u00een planul curent de actualiz\u0103ri al magazinului.  <\/p>\n\n<h3 class=\"wp-block-heading\">Ce este notificarea armonizat\u0103 \u0219i unde o plasezi pe site?<\/h3>\n\n<p class=\"wp-block-paragraph\">Toate companiile care comercializeaz\u0103 bunuri c\u0103tre consumatori au obliga\u021bia de a afi\u0219a o notificare armonizat\u0103 prin care reamintesc existen\u021ba garan\u021biei legale de conformitate. \u00cen cazul v\u00e2nz\u0103rilor online, directiva o define\u0219te ca pe o informare cu caracter general, ceea ce \u00een practic\u0103 impune integrarea acesteia at\u00e2t \u00een elementele permanente ale site-ului (de regul\u0103 \u00een subsol\/footer), c\u00e2t \u0219i \u00een fluxul de checkout. Designul ei este stabilit prin Regulamentul de punere \u00een aplicare (UE) 2025\/1960 al Comisiei din 25 septembrie 2025.<br\/><br\/> <\/p>\n\n<p class=\"wp-block-paragraph\">Textul, cromatica, elementele vizuale \u0219i codul QR (sau linkul c\u0103tre portalul european pentru consumatori) sunt strict standardizate. Prin urmare, este obligatoriu s\u0103 utilizezi fi\u0219ierul oficial exact a\u0219a cum a fost publicat, f\u0103r\u0103 a modifica textul \u0219i f\u0103r\u0103 a ajusta designul pentru a corespunde identit\u0103\u021bii vizuale a brandului t\u0103u. Comisia pune la dispozi\u021bie <a href=\"https:\/\/commission.europa.eu\/publications\/practical-guidelines-and-high-resolution-vector-files-eu-notice-and-label-product-guarantees_en\" target=\"_blank\" rel=\"noreferrer noopener\">fi\u0219ierele pentru desc\u0103rcare<\/a> \u00een toate limbile oficiale ale UE. <\/p>\n\n<h2 class=\"wp-block-heading\">C\u00e2nd ai nevoie de eticheta GARAN?<\/h2>\n\n<p class=\"wp-block-paragraph\">Acela\u0219i regulament introduce un al doilea mecanism, denumit oficial eticheta armonizat\u0103 pentru garan\u021bia comercial\u0103 de durabilitate. Aceasta const\u0103 \u00eentr-un element grafic standardizat ce con\u021bine inscrip\u021bia \u201cGARAN\u201d, un termen intuitiv, care trimite direct la no\u021biunea de \u201cgaran\u021bie\u201d \u00een mai multe limbi oficiale ale UE. <\/p>\n\n<p class=\"wp-block-paragraph\">Afi\u0219area etichetei devine obligatorie atunci c\u00e2nd un produc\u0103tor acord\u0103 o garan\u021bie comercial\u0103 de durabilitate care \u00eentrune\u0219te cumulativ trei condi\u021bii: este oferit\u0103 f\u0103r\u0103 costuri suplimentare, acoper\u0103 produsul \u00een integralitate \u0219i are o durat\u0103 mai mare de doi ani. \u00cen calitate de comerciant, ai obliga\u021bia de a o afi\u0219a doar dac\u0103 produc\u0103torul \u00ee\u021bi transmite aceste date, conformitatea ta fiind direct condi\u021bionat\u0103 de informa\u021biile furnizate de acesta. <\/p>\n\n<p class=\"wp-block-paragraph\">Eticheta este separat\u0103 de garan\u021bia legal\u0103 \u0219i apare al\u0103turi de aceasta. Pe o pagin\u0103 de produs, eticheta poate fi afi\u0219at\u0103 imbricat, dar ar trebui s\u0103 fie suficient de vizibil\u0103. <\/p>\n\n<h4 class=\"wp-block-heading\">C\u00e2nd trebuie s\u0103 apar\u0103 eticheta \u00een checkout?<\/h4>\n\n<p class=\"wp-block-paragraph\">Prin Directiva EmpCo a fost modificat articolul 8 alineatul (2) din Directiva privind drepturile consumatorilor (prevederea aplicabil\u0103 comenzilor online care implic\u0103 o obliga\u021bie de plat\u0103). Conform acestui articol, informa\u021biile esen\u021biale trebuie prezentate clar \u0219i vizibil, obligatoriu \u00eenainte de plasarea comenzii, iar detaliile privind garan\u021bia de durabilitate sunt acum incluse obligatoriu \u00een aceast\u0103 categorie  <\/p>\n\n<p class=\"wp-block-paragraph\">Ghidurile practice ale clarific\u0103 faptul c\u0103 eticheta GARAN trebuie integrat\u0103 \u0219i \u00een pagina de finalizare a comenzii (checkout), chiar \u00eenainte de transmiterea acesteia. O simpl\u0103 trimitere (link) c\u0103tre pagina de Termeni \u0219i condi\u021bii nu respect\u0103 aceast\u0103 cerin\u021b\u0103 legal\u0103, \u00eentruc\u00e2t detaliile trebuie s\u0103 fie vizibile direct \u00een momentul lu\u0103rii deciziei de cump\u0103rare. <\/p>\n\n<h3 class=\"wp-block-heading\">Ce le spui clien\u021bilor despre actualiz\u0103rile de software \u0219i repara\u021bii?<\/h3>\n\n<p class=\"wp-block-paragraph\">\u00cen cazul bunurilor cu elemente digitale, precum \u0219i al con\u021binutului sau serviciilor digitale, ai obliga\u021bia de a indica perioada minim\u0103 \u00een care sunt asigurate actualiz\u0103rile software, dac\u0103 produc\u0103torul sau furnizorul a comunicat aceste date.<\/p>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 pentru o anumit\u0103 categorie de produse exist\u0103 un indice de reparabilitate stabilit la nivelul UE, afi\u0219area acestuia este obligatorie. \u00cen lipsa unui astfel de indice, dac\u0103 produc\u0103torul ofer\u0103 date privind repara\u021biile, devine obligatorie prezentarea acestor detalii: disponibilitatea \u0219i costul estimat al pieselor de schimb, procedura de comand\u0103, precum \u0219i instruc\u021biunile sau restric\u021biile privind repararea \u0219i mentenan\u021ba. <\/p>\n\n<div class=\"wp-block-group location-blog is-nowrap is-layout-flex wp-container-core-group-is-layout-f221bfd0 wp-block-group-is-layout-flex\"><div class=\"wp-block-icon\"><svg aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n\t<path fill-rule=\"evenodd\" d=\"M5.5 12a6.5 6.5 0 1 0 13 0 6.5 6.5 0 0 0-13 0ZM12 4a8 8 0 1 0 0 16 8 8 0 0 0 0-16Zm-.75 12v-1.5h1.5V16h-1.5Zm0-8v5h1.5V8h-1.5Z\" \/>\n<\/svg>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><em>Aceste detalii au nevoie de un loc clar \u0219i consecvent \u00een \u0219ablonul paginii de produs, planificat o dat\u0103 \u0219i refolosit pentru fiecare produs.<\/em><\/p>\n<\/div>\n\n<h3 class=\"wp-block-heading\">Ce se schimb\u0103 la op\u021biunile de livrare?<\/h3>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 oferi op\u021biuni de livrare ecologice, Directiva privind drepturile consumatorilor (\u00een forma revizuit\u0103) impune prezentarea explicit\u0103 a acestora \u00een cadrul informa\u021biilor generale despre livrare. Prin urmare, cerin\u021bele de transparen\u021b\u0103 se extind \u0219i asupra metodelor de expediere din pagina de checkout, iar orice men\u021biune ecologic\u0103 atribuit\u0103 transportului trebuie s\u0103 respecte acelea\u0219i criterii stricte de justificare prezentate anterior. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/1561-1024x611.webp\" alt=\"\" class=\"wp-image-8213\" srcset=\"https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/1561-1024x611.webp 1024w, https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/1561-300x179.webp 300w, https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/1561-768x458.webp 768w, https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/1561-1536x916.webp 1536w, https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/1561.webp 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Cum \u00ee\u021bi auditezi site-ul, pagin\u0103 cu pagin\u0103?<\/h2>\n\n<p class=\"wp-block-paragraph\">Ini\u021bierea unui astfel de audit pe site-ul companiei sau \u00een magazinul online poate p\u0103rea o sarcin\u0103 descurajant\u0103, \u00eens\u0103 necesit\u0103 doar o bun\u0103 coordonare \u00eentre echipele interne \u0219i colaboratorii externi. C\u00e2nd analizez un site \u00een acest scop, urmez o ordine bine stabilit\u0103, deoarece fiecare etap\u0103 simplific\u0103 \u0219i reduce volumul de lucru pentru pa\u0219ii urm\u0103tori. <\/p>\n\n<p class=\"wp-block-paragraph\">\u00cencep cu paginile de prezentare general\u0103 (pagina principal\u0103, sec\u021biunea \u00abDespre noi\u00bb \u0219i pagina de Sustenabilitate), unde caut formul\u0103ri generice precum: sustenabil, responsabil, eco, prietenos cu mediul, cu impact pozitiv asupra planetei, cu impact redus sau prietenos cu clima. Fiecare dintre ace\u0219ti termeni trebuie justificat prin caracteristici de mediu exacte \u0219i m\u0103surabile, \u00een caz contrar urm\u00e2nd s\u0103 fie eliminat. <\/p>\n\n<p class=\"wp-block-paragraph\">Urm\u0103torul pas \u00eel reprezint\u0103 paginile de produs, unde este esen\u021bial s\u0103 delimitezi afirma\u021biile despre produsul propriu-zis de cele legate de ambalaj, procesul de fabrica\u021bie, consumul de energie, transport, con\u021binutul reciclat sau reciclabilitate. Pentru a r\u0103m\u00e2ne \u00een deplin\u0103 conformitate, fiecare dovad\u0103 trebuie asociat\u0103 strict elementului pe care \u00eel atest\u0103: o prob\u0103 privind ambalajul sus\u021bine exclusiv declara\u021biile despre cutia de carton, f\u0103r\u0103 a fi extins\u0103 asupra \u00eentregului produs.<br\/> Urmeaz\u0103 insignele (badge-urile) \u0219i pictogramele, iar cele \u0219ase \u00eentreb\u0103ri de mai sus te ajut\u0103 s\u0103 alc\u0103tuie\u0219ti un inventar clar pentru fiecare element vizual de pe site.<br\/><br\/> <\/p>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 site-ul t\u0103u include compara\u021bii \u00eentre produse pe criterii de mediu, sociale sau de circularitate, paginile comparative trebuie s\u0103 indice clar trei elemente: metodologia de comparare, lista produselor \u0219i a furnizorilor inclu\u0219i, precum \u0219i modul \u00een care datele sunt men\u021binute la zi. Legisla\u021bia UE privind protec\u021bia consumatorilor le clasific\u0103 drept informa\u021bii esen\u021biale pentru decizia de achizi\u021bie, motiv pentru care acestea trebuie afi\u0219ate direct \u00een pagin\u0103, nu izolate \u00eentr-un document intern. <\/p>\n\n<p class=\"wp-block-paragraph\">Procesul de finalizare a comenzii (checkout) necesit\u0103 o verificare dedicat\u0103, concentrat\u0103 pe: notificarea privind garan\u021bia legal\u0103, eticheta GARAN (acolo unde este cazul) pozi\u021bionat\u0103 chiar \u00eenainte de butonul de plasare a comenzii, op\u021biunile de livrare \u0219i men\u021biunile ecologice asociate acestora.<\/p>\n\n<p class=\"wp-block-paragraph\">Auditul se \u00eencheie cu verificarea articolelor de blog \u0219i a paginilor de campanie (landing pages). C\u00e2nd un articol sau o pagin\u0103 promo\u021bional\u0103 \u00ee\u021bi prezint\u0103 produsele, men\u021biunile ecologice utilizate sunt supuse acelora\u0219i reguli stricte ca descrierile standard de produs. De altfel, din experien\u021b\u0103, cele mai multe afirma\u021bii de mediu uitate sau neactualizate se reg\u0103sesc tocmai \u00een paginile campaniilor mai vechi. <\/p>\n\n<h3 class=\"wp-block-heading\">Cum ar trebui s\u0103 se schimbe textele \u201eECO\u201d? \u00cenainte \u0219i dup\u0103 <\/h3>\n\n<p class=\"wp-block-paragraph\">Iat\u0103 c\u00e2teva exemple de reformulare a afirma\u021biilor ecologice \u00een enun\u021buri mai specifice \u0219i mai bine fundamentate:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Afirma\u021bii ecologice generale<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u00cenainte: \u201eSuntem o companie 100% verde\u201d<\/li>\n\n\n\n<li>Direc\u021bie mai bun\u0103: \u201eBiroul nostru din Bucure\u0219ti a achizi\u021bionat \u00een 2025 energie electric\u0103 100% din surse regenerabile, \u00een baza [acordului definit].\u201d<\/li>\n\n\n\n<li>De ce: Formularea revizuit\u0103 define\u0219te sfera, obiectul \u0219i perioada relevant\u0103 a afirma\u021biei.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Afirma\u021bii despre ambalaj<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u00cenainte: \u201eAmbalaj eco-friendly.\u201d<\/li>\n\n\n\n<li>Direc\u021bie mai bun\u0103: \u201eAmbalajul din carton con\u021bine 85% fibr\u0103 reciclat\u0103, raportat la greutate.\u201d<\/li>\n\n\n\n<li>De ce: Formularea revizuit\u0103 \u00eenlocuie\u0219te un beneficiu de mediu general \u0219i nedefinit cu o caracteristic\u0103 specific\u0103 \u0219i m\u0103surabil\u0103.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Afirma\u021bii bazate pe o singur\u0103 component\u0103 a produsului<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u00cenainte: \u201eProdusul nostru este sustenabil pentru c\u0103 are cutia reciclat\u0103.\u201d<\/li>\n\n\n\n<li>Direc\u021bie mai bun\u0103: \u201eCutia exterioar\u0103 din carton con\u021bine X% material reciclat.\u201d<\/li>\n\n\n\n<li>De ce: Afirma\u021bia revizuit\u0103 leag\u0103 caracteristica de mediu de partea specific\u0103 a produsului la care se refer\u0103, \u00een loc s\u0103 o prezinte ca pe o caracteristic\u0103 a produsului \u00een ansamblu.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Afirma\u021bii despre livr\u0103rile de produse neutre \u00een carbon<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u00cenainte: \u201eLivrare neutr\u0103 \u00een carbon\u201d, pe baza compens\u0103rilor.<\/li>\n\n\n\n<li>Direc\u021bie mai bun\u0103: Explic\u0103 separat reducerea m\u0103surat\u0103 a emisiilor opera\u021bionale \u0219i prezint\u0103 separat orice investi\u021bii \u00een compensare.<\/li>\n\n\n\n<li>De ce: Compensarea nu poate fi folosit\u0103 drept baz\u0103 pentru o afirma\u021bie privind neutralitatea climatic\u0103 a unui produs sau serviciu.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Etichete de sustenabilitate \u0219i badge-uri<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u00cenainte: Badge-ul \u201eAlegere ECO\u201d.<\/li>\n\n\n\n<li>Direc\u021bie mai bun\u0103: Elimin\u0103 badge-ul, cu excep\u021bia cazului \u00een care se calific\u0103 \u00een baza regulilor aplicabile etichetelor de sustenabilitate.<\/li>\n\n\n\n<li>De ce: Etichetele de sustenabilitate trebuie s\u0103 se bazeze pe un sistem de certificare eligibil sau s\u0103 fie instituite de o autoritate public\u0103.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Afirma\u021bii despre performan\u021ba de mediu viitoare<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u00cenainte: \u201eZero emisii nete p\u00e2n\u0103 \u00een 2030.\u201d<\/li>\n\n\n\n<li>Direc\u021bie mai bun\u0103: Folose\u0219te afirma\u021bia doar acolo unde planul, \u021bintele, resursele \u0219i verificarea independent\u0103 care o sus\u021bin \u00eendeplinesc cerin\u021bele aplicabile afirma\u021biilor despre performan\u021ba viitoare.<\/li>\n\n\n\n<li>De ce: Afirma\u021biile ecologice aspira\u021bionale au nevoie de o infrastructur\u0103 opera\u021bional\u0103 credibil\u0103 \u0219i de fundamentare.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Afirma\u021bii despre reparabilitate<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u00cenainte: \u201eU\u0219or de reparat.\u201d<\/li>\n\n\n\n<li>Direc\u021bie mai bun\u0103: Precizeaz\u0103 condi\u021biile reale de reparare sau ofer\u0103 informa\u021bii specifice despre op\u021biunile de reparare disponibile.<\/li>\n\n\n\n<li>De ce: Afirma\u021biile nesus\u021binute despre reparabilitate pot fi interzise.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Aceste exemple arat\u0103 cum afirma\u021biile ecologice pot deveni mai specifice, mai transparente \u0219i mai str\u00e2ns legate de caracteristicile pe care le descriu. <\/p>\n\n<div class=\"wp-block-group location-blog is-nowrap is-layout-flex wp-container-core-group-is-layout-f221bfd0 wp-block-group-is-layout-flex\"><div class=\"wp-block-icon\"><svg aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n\t<path fill-rule=\"evenodd\" d=\"M5.5 12a6.5 6.5 0 1 0 13 0 6.5 6.5 0 0 0-13 0ZM12 4a8 8 0 1 0 0 16 8 8 0 0 0 0-16Zm-.75 12v-1.5h1.5V16h-1.5Zm0-8v5h1.5V8h-1.5Z\" \/>\n<\/svg>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><em><em>Sunt g\u00e2ndite ca modele de redactare, nu ca afirma\u021bii gata de folosit; fiecare enun\u021b ar trebui sus\u021binut de fapte verificate \u0219i dovezi adecvate \u00eenainte de publicare.<\/em><\/em><\/p>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Cum te asiguri c\u0103 afirma\u021biile tale r\u0103m\u00e2n conforme \u0219i dup\u0103 publicare?<\/h2>\n\n<p class=\"wp-block-paragraph\">EmpCo \u00ee\u021bi cere s\u0103 po\u021bi sus\u021bine ceea ce scriii \u0219i \u00ee\u021bi las\u0103 \u021bie alegerea formatului pentru eviden\u021bele interne. Cel mai practic format pe care \u00eel \u0219tiu este o Hart\u0103 a dovezilor pentru afirma\u021biile ecologice (<strong>Green Claims Evidence Map<\/strong>) sau centralizator: un singur document comun \u00een care fiecare afirma\u021bie ecologic\u0103 de pe site are propria intrare. Este o practic\u0103 bun\u0103 de guvernan\u021b\u0103 \u0219i \u00eenseamn\u0103 c\u0103, atunci c\u00e2nd un client, un jurnalist sau o autoritate \u00eentreab\u0103 despre o afirma\u021bie, r\u0103spunsul este deja preg\u0103tit.  <\/p>\n\n<p class=\"wp-block-paragraph\">Pentru fiecare afirma\u021bie, noteaz\u0103 afirma\u021bia propriu-zis\u0103, obiectul \u0219i sfera ei exacte, dovezile, persoana responsabil\u0103 de acele dovezi, data sau perioada pe care o acoper\u0103, orice verificare \u0219i fiecare pagin\u0103 \u00een care apare afirma\u021bia. De exemplu: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong> Afirma\u021bie: <\/strong>\u201eAmbalajul con\u021bine 85% fibr\u0103 reciclat\u0103.\u201d<\/li>\n\n\n\n<li><strong> Obiect: <\/strong>Cutia exterioar\u0103 din carton.<\/li>\n\n\n\n<li><strong> Dovezi: <\/strong>Specifica\u021bia furnizorului \u0219i eviden\u021bele de achizi\u021bii.<\/li>\n\n\n\n<li><strong> Perioad\u0103:<\/strong> Specifica\u021bia actual\u0103 a ambalajului.<\/li>\n\n\n\n<li><strong> Responsabil<\/strong>: Departamentul de achizi\u021bii.<\/li>\n\n\n\n<li><strong> Loca\u021bii pe site:<\/strong> Pagina de produs, pagina de sustenabilitate, materialele de campanie.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Apoi urmeaz\u0103 un flux de lucru simplu, \u00een \u0219apte pa\u0219i:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Inventariaz\u0103 toate afirma\u021biile ecologice de pe site.<\/li>\n\n\n\n<li>Clasific\u0103-le pe fiecare: afirma\u021bie generic\u0103, afirma\u021bie specific\u0103, etichet\u0103 de sustenabilitate, afirma\u021bie despre viitor, afirma\u021bie de neutralitate climatic\u0103 sau afirma\u021bie despre durabilitate \u0219i reparabilitate.<\/li>\n\n\n\n<li>Define\u0219te-i sfera cu precizie.<\/li>\n\n\n\n<li>Verific\u0103 dovezile \u00eenainte de publicare.<\/li>\n\n\n\n<li>Rescrie afirma\u021bia astfel \u00eenc\u00e2t s\u0103 corespund\u0103 dovezilor.<\/li>\n\n\n\n<li>Leag\u0103 fiecare afirma\u021bie aprobat\u0103 de fiecare pagin\u0103 \u00een care apare.<\/li>\n\n\n\n<li>Revizuie\u0219te harta ori de c\u00e2te ori se schimb\u0103 furnizorii, produsele, contractele de energie sau metodele de calcul.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Ultimul pas garanteaz\u0103 c\u0103 datele r\u0103m\u00e2n corecte \u0219i actualizate \u00een timp. O afirma\u021bie perfect valabil\u0103 \u00een momentul public\u0103rii poate deveni \u00een\u0219el\u0103toare peste \u0219ase luni dac\u0103 se schimb\u0103 furnizorul, ambalajul sau produsul, iar acest centralizator \u00ee\u021bi arat\u0103 cu exactitate ce pagini din site necesit\u0103 actualizare <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"693\" src=\"https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/14156-1024x693.webp\" alt=\"\" class=\"wp-image-8217\" srcset=\"https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/14156-1024x693.webp 1024w, https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/14156-300x203.webp 300w, https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/14156-768x520.webp 768w, https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/14156-1536x1040.webp 1536w, https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/14156.webp 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Ce \u00eenseamn\u0103 asta pentru afacerile din Rom\u00e2nia?<\/h2>\n\n<p class=\"wp-block-paragraph\">OUG nr. 18\/2026 introduce regulile EmpCo \u00een Legea nr. 363\/2007 \u0219i \u00een OUG nr. 34\/2014, iar ANPC (Autoritatea Na\u021bional\u0103 pentru Protec\u021bia Consumatorilor) este autoritatea care verific\u0103 respectarea lor \u0219i aplic\u0103 sanc\u021biunile.<\/p>\n\n<p class=\"wp-block-paragraph\">Potrivit <a href=\"https:\/\/legislatie.just.ro\/Public\/FormaPrintabila\/00000G1J461BN5DVAUE3AT8Y8NLBKBWJ\" target=\"_blank\" rel=\"noreferrer noopener\">Legii nr. 363\/2007, practicile comerciale \u00een\u0219el\u0103toare<\/a> prev\u0103zute la articolele 6 \u0219i 7, precum \u0219i practicile enumerate ca \u00een\u0219el\u0103toare \u00een anexa nr. 1, se sanc\u021bioneaz\u0103 cu amend\u0103 de la 20.000 lei la 100.000 lei. Dac\u0103 o practic\u0103 comercial\u0103 incorect\u0103 afecteaz\u0103 mai mult de 100 de consumatori, at\u00e2t limita minim\u0103, c\u00e2t \u0219i limita maxim\u0103 a amenzii aplicabile se dubleaz\u0103. \u00cen cazul \u00eenc\u0103lc\u0103rilor pe scar\u0103 larg\u0103 \u2014 inclusiv al celor cu dimensiune la nivelul Uniunii Europene, conform Regulamentului (UE) 2017\/2394, amenda este cuprins\u0103 \u00eentre 0,1% \u0219i 4% din cifra de afaceri anual\u0103 ob\u021binut\u0103 de comerciant \u00een Rom\u00e2nia \u00een exerci\u021biul financiar anterior sanc\u021bion\u0103rii. Dac\u0103 datele privind cifra de afaceri nu sunt disponibile, legea prevede o amend\u0103 \u00eentre 200.000 \u0219i 2 milioane de euro, achitat\u0103 \u00een lei.   <\/p>\n\n<p class=\"wp-block-paragraph\">Prin urmare, o afirma\u021bie ecologic\u0103 de pe site devine un subiect strict de protec\u021bie a consumatorilor, cu un impact financiar real, un motiv \u00een plus s\u0103 abordezi auditul ca pe un proiect asumat din timp. Tratat \u00een mod structurat, acesta r\u0103m\u00e2ne un demers de doar dou\u0103 s\u0103pt\u0103m\u00e2ni cu un termen clar de finalizare, iar efortul ini\u021bial creeaz\u0103 harta de conformitate pe care o vei putea actualiza u\u0219or pe termen lung. <\/p>\n\n<h2 class=\"wp-block-heading\">Care este regula de baz\u0103 de care trebuie s\u0103 \u021bii cont?<\/h2>\n\n<p class=\"wp-block-paragraph\">Directiva EmpCo nu le interzice companiilor s\u0103 comunice despre sustenabilitate, at\u00e2t timp c\u00e2t pot demonstra rezultate concrete. <strong>Principiul de baz\u0103 este simplu: mesajele tale nu trebuie s\u0103 promit\u0103 niciodat\u0103 mai mult dec\u00e2t po\u021bi sus\u021bine prin dovezi clare.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>O afirma\u021bie ecologic\u0103 corect\u0103 r\u0103spunde la cinci \u00eentreb\u0103ri: ce s-a schimbat, unde, cu c\u00e2t, \u00een ce perioad\u0103 \u0219i pe baza c\u0103ror dovezi.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Pentru companiile care \u00ee\u0219i optimizeaz\u0103 constant produsele \u0219i opera\u021biunile, aceast\u0103 reglementare este o veste excelent\u0103. Datele exacte \u00ee\u021bi permit s\u0103-\u021bi pui \u00een valoare eforturile reale, oferindu-le \u00een acela\u0219i timp clien\u021bilor criterii clare \u0219i obiective pentru a te diferen\u021bia de concuren\u021b\u0103. <\/p>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 ai nevoie de sprijin pentru a identifica afirma\u021biile ecologice din site \u0219i pentru a-\u021bi adapta paginile de produs \u0219i fluxul de checkout, le putem evalua \u00eempreun\u0103, asigur\u00e2ndu-te, totodat\u0103, c\u0103 implici \u0219i consilierii t\u0103i juridici.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ghidul de conformitate EmpCo pentru 2026: sunt afirma\u021biile ecologice de pe site-ul t\u0103u conforme cu noile reglement\u0103ri din UE \u0219i din Rom\u00e2nia?<\/p>\n","protected":false},"author":1,"featured_media":8224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171,163,170],"tags":[],"class_list":["post-8225","post","type-post","status-publish","format-standard","has-post-thumbnail","category-antreprenoriat","category-resurse-ghiduri","category-web-design-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ghidul de conformitate EmpCo pentru 2026 | Ceriza<\/title>\n<meta name=\"description\" content=\"Ghidul de conformitate EmpCo pentru 2026: sunt afirma\u021biile ecologice de pe site-ul t\u0103u conforme cu noile reglement\u0103ri din UE \u0219i din Rom\u00e2nia?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceriza.com\/ro\/esti-eco-friendly-sau-conform-cu-empco\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ghidul de conformitate EmpCo pentru 2026 | Ceriza\" \/>\n<meta property=\"og:description\" content=\"Ghidul de conformitate EmpCo pentru 2026: sunt afirma\u021biile ecologice de pe site-ul t\u0103u conforme cu noile reglement\u0103ri din UE \u0219i din Rom\u00e2nia?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ceriza.com\/ro\/esti-eco-friendly-sau-conform-cu-empco\/\" \/>\n<meta property=\"og:site_name\" content=\"Ceriza\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ceriza.zagrean\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-23T10:21:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-30T09:11:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ceriza.com\/wp-content\/uploads\/2026\/09\/2148576695.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ceriza\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/ceriza.com\\\/ro\\\/esti-eco-friendly-sau-conform-cu-empco\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ceriza.com\\\/ro\\\/esti-eco-friendly-sau-conform-cu-empco\\\/\"},\"author\":{\"name\":\"Ceriza\",\"@id\":\"https:\\\/\\\/ceriza.com\\\/ro\\\/#\\\/schema\\\/person\\\/b54796bd3017f7d1597d3283ddfc32f4\"},\"headline\":\"E\u0219ti \u201cECO FRIENDLY\u201d sau conform cu EmpCo?\",\"datePublished\":\"2026-09-23T10:21:20+00:00\",\"dateModified\":\"2026-09-30T09:11:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ceriza.com\\\/ro\\\/esti-eco-friendly-sau-conform-cu-empco\\\/\"},\"wordCount\":4574,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ceriza.com\\\/ro\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ceriza.com\\\/ro\\\/esti-eco-friendly-sau-conform-cu-empco\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ceriza.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/2148576695.webp\",\"articleSection\":[\"Antreprenoriat\",\"Resurse &amp; 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