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Search engine optimization (SEO), if done right, plays a crucial role in the success of any online business or website. But keeping up with the ever-evolving world of SEO can be a challenge, since algorithms change and new strategies emerge. And while our “Google overlords” seem to be always on the lookout for ways to make SEO obsolete, optimization strategies prove time and time again that SEO works!

But let’s say you just launched a website and want to start building your keyword strategy. After asking around and shopping for some offers you find out that expertly done SEO campaigns are on the pricer side. With your business just starting up, the best solution is to do it yourself. At this point you can feel a little overwhelmed, especially since there are millions of SEO articles and resource website out there.

Fortunately, I’ve created an excellent list of websites and blogs that provide up-to-date news and valuable recommendations to help businesses stay ahead in the SEO game. So here are my top picks of the best platforms that offer reliable information, insightful articles, and actionable advice on all things SEO.

Moz

Moz, founded by Rand Fishkin, is one of the most popular and reputable sources for SEO news and recommendations. Their blog, known as the Moz Blog, features a wealth of high-quality content written by industry experts. The blog covers a wide range of SEO topics, including on-page optimization, link building, keyword research, and more.

Besides that, with its user-friendly interface, Moz offers a comprehensive suite of tools that help businesses optimize their online presence. From keyword research to link building and site auditing, Moz provides valuable insights in improving search rankings. The platform’s active community and robust resources make it a top choice for anyone seeking accurate information and data-driven strategies.

My top 3 resource recommendations from MOZ for SEO news:

  1. The beginners guide to SEO 
  2. The Mobile SEO Stack
  3. 10 Super Easy SEO Copywriting Tips

Search Engine Journal

Search Engine Journal (SEJ) is another go-to resource for SEO professionals and marketers seeking the latest news and insights. With a team of experienced writers and contributors, SEJ covers a range of topics, from technical SEO to content marketing and social media. The website also offers webinars, e-books, and in-depth guides, providing valuable resources for both beginners and advanced SEO practitioners.

Its intuitive layout and well-organized categories make it easy to navigate and find relevant information quickly. Moreover, SEJ’s emphasis on community engagement fosters discussions and networking opportunities, allowing professionals to exchange ideas and stay updated with the latest industry trends.

My top 3 articles recommendations from SEJ:

  1. Following their list of Google Algorithm Updates 
  2. A guide to local SEO for multiple cities 
  3. Off-page SEO guide

Search Engine Land

Search Engine Land offers daily news, analysis, and expert advice on SEO, PPC (pay-per-click), and other digital marketing topics. Besides covering the latest algorithm updates, industry trends, and best practices, the website also features regular columns, interviews, and how-to guides, making it an essential resource for people looking to enhance their skills and stay ahead of the curve.

The website’s clean design and straightforward navigation contribute to an excellent user experience. Search Engine Land’s reputation for accuracy and its team of experienced contributors make it a reliable source for staying informed about the ever-changing SEO landscape.

My top recommendations from Search Engine Land for SEO news:

  1. What is SEO and how it differs from SEM and PPC
  2. The SEO periodic table
  3. Link building techniques for ecommerce 

Backlinko

Backlinko, created by Brian Dean, is known for its in-depth guides and actionable SEO tips. The blog focuses on advanced SEO techniques and strategies that can help websites rank higher in search engine results. Backlinko’s content is data-driven and backed by real-world examples, making it valuable for both beginners and experienced SEO professionals. Brian’s expertise and unique approach to SEO have earned him recognition as one of the top influencers in the industry.

Backlinko’s focus on high-quality backlinks and advanced optimization techniques sets it apart from other publications, making it a go-to platform for businesses looking to take their SEO efforts to the next level.

My top picks from Backlinko

  1. Blog SEO 
  2. 2023 SEO guide
  3. SEO Copywriting 

Ahrefs

Ahrefs, a popular SEO toolset provider, offers a blog that covers a wide range of SEO and marketing topics. The blog provides detailed tutorials, case studies, and industry insights, empowering readers with practical knowledge to improve their SEO efforts. Ahrefs’ extensive data and research-backed content make it a reliable source for SEO news and recommendations.

My 3 recommendations from Ahrefs are:

  1. Beginners guide to SEO
  2. Web Analytics Tools
  3. Link building strategies for 2023

Yoast

Yoast, best known for its popular SEO plugin for WordPress, offers a highly informative blog that caters to both beginners and experienced SEOs. The Yoast Blog covers on-page optimization, technical SEO, content creation, website structure and many more. What sets Yoast apart is its focus on providing actionable advice in a user-friendly manner. The blog’s step-by-step tutorials and practical tips make it easy for readers to implement SEO strategies and improve their website’s performance.

Yoast’s blog regularly features guest posts from industry experts, providing diverse insights. This collaborative approach keeps the Yoast Blog fresh and relevant, ensuring readers have access to a wealth of expertise from various SEO professionals.

Top 3 articles I would suggest from Yoast

  1. What is quality content?
  2. An article about bot traffic
  3. Technical SEO aspects everyone should know

Websites like Moz, Search Engine Journal and Yoast are a great stepping stone into learning SEO. By keeping up with the latest developments, you can stay ahead of the curve and implement effective strategies to improve their website’s visibility, organic traffic, and overall search rankings. All platforms also provide newsletters and links to Facebook communities, both great resources when you are on your own.

But now it’s your turn! Let me know in the comments what are your favorite blogs or platforms for learning and gathering resources about search engine optimization. 

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