Each year, marketing experts collaborate with other departments in their company in order to decide what will the advertising and marketing budget for the following year. This infographic is based on a survey of more than 600 field experts and will help you make an idea about how much you should invest in your promotional efforts for 2014.
Econsultancy and Responsys have developed another of their yearly reports on marketing budgets. The report was transformed in a easy to use infographic that may clarify some of the questions managers have, like:
- Should I increase or decrease my marketing budget for 2014?;
- Is digital marketing worth investing in?;