Since she created Brand Essence in 2016, Mihaela Mureșan, former Deputy Marketing Manager IKEA SEE (Croatia, Romania, Serbia, Slovenia), has been helping companies find their unique edge, create or sharpen their identity, set future goals and draw the journey to reach them.

At her request, I’ve created a platform that could organically grow over the years and that could be easily managed by new staff. It offered multiple courses and services for eager entrepreneurs.

Starting in 2020, we’ve worked on a redesign, extending the Brand Essence platform to include an online branding & marketing academy. We’ve added features like: video courses, online payment and direct easy access to Mihaela’s consultancy services.