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When I first started doing SEO, I became aware that most small business owners never use SEO to grow their company websites. They invest in promotional materials like posters and flyers or maybe open a Facebook Business Page. But a large number of them skip on the simple search engine optimization tactics that, if implemented, will bring them true benefits.

I’ve thought up a small list of 5 SEO basics any small business owner needs to implement. (And it does not matter if you have a designated online marketing person, or it’s just you doing the work, these things are really quite easy to do). So here it goes:

  1. Think modern, think responsive! – with technologies changing from day to day now, it’s easy remain behind. But a presentation website made with html & Flash animation should be a thing of the past. Use a CMS like WordPress to stat off your website structure. Continue with a nice responsive layout and a clean design and you are set to go! Also, use plugins like Yoast to get all your pages optimized.
  2.  Do your keyword research – don’t fill your texts with any keywords and then expect results. Think about your business from the outside (What would you search on Google to get to a company that provides your services?). Analyse your keyword lists (use Google Keyword Planner) and pick just the ones with the golden ration – low competition and high searchability.
  3. Blog all the time! – this is a must for a small business, especially if your website is full of what I like to call  “static content”. If you have 5 or 6 pages in full, they will get old really fast. And since there is no new content present, why should Google serve you as a result? So use the blog (or recent news) area to announce your participation to events, new projects you’ve completed or just office-fun pics. This will not only help from a SEO standpoint, but also from a branding one.
  4. Learn how to use CTA – call to actions elements are the key to website interaction. In order to build or maintain a good website, you should ask people to follow, buy or read about the products or services you offer. Even on news or blog posts you can use a CTA to make readers go to the next article.
  5. Go with a diversified marketing plan – Today, all marketing and PR activities are linked. You have to think about the bigger picture and how all of your promotional efforts speak with one voice. Try on-site and off-site SEO, but link them with a newsletter campaign, some social media activity, guest posting and maybe even PR efforts.

There are many other ways to get your website in the front lines, but starting with these 5 points you at least have a place to begin.

Do you still think it’s hard? Or maybe you have something else to add to my list. Comment and let me know what you think.

Photo by Merakist on Unsplash

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