More and more people use coupons in their day to day shopping, so it’s not news when we see such high numbers of digital users in the USA (especially in North America).
Starting in 1887, coupons made their appearance and since have been integrated in the american culture. Since 2010 the digital market for such offers has grown exponentially with internet and mobile users.
Below you can read some interesting statistics about the digital coupon use in North America, provided by sumocoupon.